The paint market in Australia caters predominantly to the Trade market and Inspirations Paint was no exception. There is however, a big opportunity to address the needs of the DIY customer in this category.
For the DIY customer, it’s not about buying paint, it’s about creating a look which they often lack confidence in achieving. The central idea for the store is to elevate the importance of the customers’ project by creating a consultancy style ‘Project Workshop’ to develop style, design and colour solutions. The workshop environment brings customers together with consultants, surrounding them with everything they need from magazines to colour chips to ‘on the spot’ painted samples.
The brand was officially re-launched in March 2013, we are currently forty stores through the 104 store network across Australia.