Airtel is undergoing a major re-positioning towards the youth market, a significant move for a brand with such a broad reach (Airtel operates in 20 countries with over 250m customers). We were approached to create a new dynamic customer experience by transforming their network of service centres into branded retail outlets. There are three new store models from flagship to corporate to dealer outlet, all of which deliver their own interpretation of the new brand experience to their respective audience.
Live devices take centre stage, flanked by more in-depth category demonstrations on the walls. The retail zone of the store allows staff to demonstrate and sell the core product of mobile data (network usage) whilst the quieter service zone caters for customer support.
Quite literally blue sky thinking.